Automated Lead Enrichment in Apollo

The Problem

A form lead is just a name and an email. Someone has to research the company, decide if it's worth chasing, and tell sales, and by then the lead has cooled.

How It Works

1. 01Youform submission
2. 02Extract company domain
3. 03Enrich with Apollo
4. 04Score priority
5. 05Notify + respond

What I Built

• Formatter pulls the company URL from the lead's details
• Webhooks by Zapier calls the Apollo API to enrich the lead with company data
• High priority: saved to Google Sheets, sales alerted in Slack, AI drafts a personal reply, Gmail sends it
• Low priority: sales team gets an email notification only

Tools Used

What Was Tricky

Zapier has no Apollo enrichment action that fit, so I called Apollo's API directly with Webhooks by Zapier and mapped the returned company fields into the routing logic.

Where This Fits